Connecting Concepts

Premsela’s design, fashion and architecture exhibition Connecting Concepts is in São Paulo, Brazil. Their Royal Highnesses Crown Prince Willem-Alexander and Princess Máxima formally opened the show at the FAAP Museu de Arte Brasileira on Wednesday 21 November. It will remain on view there through 20 January.

Connecting Concepts incorporates new designs from every country it visits. In Brazil, it has added work by the architect Yuri Vital, the graphic designer Elaine Ramos and the furniture designers Fernando and Humberto Campana.

In a seminar taking place in conjunction with the exhibition, Premsela and the Netherlands Architecture Institute will explore process-driven design and how to move away from a product-driven approach. Towards a Process-Driven Design Practice will be held on Wednesday 21 November in the FAAP auditorium. Herbert Seevinck of Bureau Mijksenaar, Ton Venhoeven of VenhoevenCS, design professor Gisela Schulzinger, and architect Yuri Vital will briefly discuss their own practices and how process-driven design can improve urban life before engaging in a debate moderated by the economist and urbanist Carla Fonseca.


Connecting Concepts Sao Paolo.

About the exhibition
Dutch design became world-famous in the 1990s, but though consumers and industry praise it, few can define it. Connecting Concepts shows the unique Dutch approach to the design process, which is characterised by an emphasis on the sharing of ideas, technology and materials. The 30 objects on display help the viewer to understand Dutch design on the material and intellectual levels by providing an in-depth look at concepts, processes and multidisciplinary cross-pollination.

Connecting Concepts is intended to provoke dialogue. Premsela believes the local and Dutch design industries will benefit from understanding each other's processes better. Each participating country provides new content. This ensures the exhibition will remain dynamic and relevant and look different in each city it visits.

Connecting Concepts was previously on show in Istanbul’s former Hasköy yarn factory. Marjan Hammersma of the Netherlands Ministry of Culture formally opened the exhibition there on 25 September. It remained on view through Istanbul Design Week and the beginning of the Istanbul Design Biennale and closed on 21 October. Newly added for the show’s Istanbul run were jewellery designs by Burcu Büyükünal and Emre Arolat's Antakya Museum Hotel. 

Connecting Concepts is curated by Ed van Hinte and is a joint project of Premsela; the Netherlands Architecture Institute; and Design Cooperation Brainport. The exhibition is part of the Dutch Design Fashion Architecture programme.

Connecting Concepts at the DMY festival in Berlin. Photo: Nadine Elfenbein.
Process-Driven Design seminar
Date: Wed 21 Nov
Time: 1.30–3.30pm (doors 1pm)
Location: Auditorium, FAAP, Rua Alagoas 903, Higienopolis, São Paulo, Brazil
More info: download

Designing Business symposium
DW_DMY_symposium_Carel220_film.jpgPremsela invited guests including Citizen M's Carel van Houte to talk design and commerce at DMY Berlin. Watch the videos.

Indian TV covers the show
Watch the report (in Marathi)