Premsela Lecture: Gunter Pauli

“Green” is a hot buzzword – but the visionary sustainable entrepreneur Gunter Pauli argues that many environmentally friendly production processes still aren't good enough. In his book Blue Economy, Pauli describes a new business model that's based on the use of local resources and consigns leftover materials and waste to the past. In the eighth Premsela Lecture on Sunday 4 November in Amsterdam, he talked about how designers could contribute to this new way of doing business. Listen to his lecture on iTunes.

PREM_Pauli_440x280.pngGreen Recycled Organics (GRO), a company that collects coffee grounds from the La Place restaurant chain and grows mushrooms on them, is an example of a Dutch initiative working according to Pauli’s principles. The mushrooms are sent to the restaurants, which use them in cooking.

In the Premsela Lecture, Pauli talked about why sustainable, lucrative production and consumption depend on awareness of the ecosystem. And he discussed the new role he sees for designers and what the new way of doing business means for process designers and design thinking.

Gunter Pauli
After a career in business and a pioneering role as the owner of the biodegradable cleaning products company Ecover, Pauli founded Zero Emissions Research and Initiatives (ZERI), a global network of creative people working to find solutions to world problems. ZERI provides advice, knowledge and starting capital for sustainable initiatives, viewing waste as a raw material and drawing inspiration from nature.

Gunter Pauli is an author, a member of the Club of Rome, and a lecturer at leading universities.

The Premsela Lectures
Each year, Premsela invites a speaker to address current developments in the design field. With the Premsela Lectures, we seek to make an outstanding and valuable contribution to the design discourse. Past speakers were Michael Rock, Werner Sewing, Ann Meskens, Józeph Mrozek, Henk Oosterling, Nancy Etcoff and Richard Sennett.

The Dutch edition of Pauli's Blue Economy.
Gunter Pauli's 2012 Lecture

The Premsela Lectures
Listen on iTunes
Premsela Lectures, 2004–2010


We've compiled the first six Premsela Lectures, by Michael Rock, Werner Sewing, Ann Meskens, Józef Mrozek, Henk Oosterling and Nancy Etcoff, in a compact, beautifully designed booklet. For a copy, email with "Premsela Lectures book" in the subject line.Lorem ipsum dolor sit amet consectetuer adipiscing elit sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat

Richard Sennett's 2011 Premsela Lecture
Download a PDF of "Out of Touch"
Nancy Etcoff's 2010 Premsela Lecture
Download a PDF of "Born to Adorn"
Henk Oosterling's 2009 Premsela Lecture
Download a PDF of "Dasein as Design"
Józef Mrozek's 2007 Premsela Lecture
Download a PDF of "A Tradition Imagined"
Ann Meskens's 2006 Premsela Lecture
Download a PDF of "On the Back of Things"
Werner Sewing's 2005 Premsela Lecture
Download a PDF of "Retro Design or Populism"
Michael Rock's 2004 Premsela Lecture
Download a PDF of "Mad Dutch Disease"